WHAT is the DEAL with this BUS?

OK, so it probably won’t be as awesome as Kramer’s J. Peterman Reality Bus Tour.

But in terms of enthusiasm, longtime “Seinfeld” fans won’t have to worry about “shrinkage” when the “Seinfeld Campus Tour” pulls up with a 60-foot bus bearing the faces of Jerry, Elaine, George and Kramer in Milwaukee and Madison at the end of October.

The pop culture savvy tour is designed to bring the beloved TV "show about nothing" directly into the "digital, on the move, multi-tasking lifestyle of college students" by engaging them in "Seinfeld"-themed experiences, inside jokes from classic episodes ... yada, yada, yada.

Participants will have access to the fully equipped tour bus, which includes a mini-museum of "Seinfeld" costumes, props and scripts, including the creepy Estelle Costanza doll and the proctology nightmare known as Fusilli Jerry. TV screens will also present the most iconic moments from the show, visitors can sample the "Seinfeld: Scene It?" DVD game arriving in fall, and so you don’t end up scrounging for change underneath a vending machine like starving George, there’ll be an abundance of “Seinfeld”-ian food choices like black and white cookies, Snapple, Snickers, and of course, "Twiiiiiiiiiiiiiiiiiiiix!!!"

Outside the bus, fans can win "Seinfeld" prize packs, shoot footage in a video testimonial booth and play carnival games like "Marine Biologist Hole-in-One."

The tour is making stops at the top 50 metro markets, including Madison on Oct. 23 and Milwaukee on Oct. 27. For the full rundown, go here.

-- Thomas Rozwadowski, trozwado@greenbaypressgazette.com