Much Ado About a Show About Nothing

I proclaim this the Winter of Seinfeld! (As if those endless plugs for "Bee Movie" weren't enough).

As has been widely reported, discussed and dissected across all spectrum of media, WLUK's decision to pull a Seinfeld rerun on Saturday to rattle New York Giants Quarterback Eli Manning has generated plenty of buzz wth everyone taking sides. The latest development - as reported by the New York Daily News - is that Sony is sending Manning "Seinfeld: The Complete Series" and a DVD player.

Cross your fingers that the only time Manning sees the Super Bowl is in the Season 6 episode "The Label Maker." Arguably this entire brouhaha is all very Seinfeldian - one can only hope that Eli will regift the DVD player - but it's also approaching uncomfortable levels of bizzare. I'm half-expecting Green Bay-area electronic stores to boycott all Sony products until after the NFC Championship game.

Ironically, Jerry Seinfeld's monologue at the start of the Super Bowl-themed episode begins "Loyalty to any one sports team is pretty hard to justify."

Care to revise that statement, Mr. Seinfeld?

UPDATE: Apparently, Jerry Seinfeld has decided to enter the fray and offer Manning "a complete collection of "Seinfeld" DVDs and a partial collection of "Hogan's Heroes" for inspiration," according to this article.

Since Manning claims he already owns the entire collection, I sense a few regifts in the near future.

-- Malavika Jagannathan, mjaganna@greenbaypressgazette.com