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Green Bay Press-Gazette

Monday, February 8, 2010

What was your favorite Super Bowl commercial?

If you watched the Saints march past the Colts last night, you were also treated to a bumper crop of some of the most creative, witty Super Bowl ads in recent memory. The usual suspects were all accounted for (Coke, Budweiser, GoDaddy), but some of the best commercials came from companies not normally associated with the biggest advertising event of the year.

Denny's, for example, scored a slam dunk (or is that a Grand Slam dunk?) with this ad about some fairly terrified chickens.

Bridgestone had a couple ads, but their best was about three buddies trying to get a killer whale back to the ocean.

For this ad, Snickers must have figured out that you can never go wrong with Betty White. (And adding Abe Vigoda? Double never wrong.)

This ad by Coke isn't hilarious, but it's great to see just how many "Simpsons" supporting players they're able to cram into this minute-long spot about Mr. Burns losing his fortune. It's great to see ol' Gil finally making a sale!

When you think of the Super Bowl, you immediately think of Dove moisturizer, right? But this spot for the company's new line of men's products struck a nice balance between humor and sentimentality.

The most buzzed-about ad of the night was actually a CBS promo for "The Late Show with David Letterman," a callback to a similar spot from a couple years ago with Dave and Oprah at a Super Bowl party.

According to TiVo Inc., however, the most-watched ad (that is, the one the most viewers with DVRs watched, rewound, and rewatched) was this ad for Doritos, featuring an over-protective little boy.

What was your favorite commercial of the night? Drop us a line in our comments section.

-- Adam Reinhard,

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easily the dave-leno ad because it was so unexpected but also very funny.

By Anonymous Anonymous, At February 8, 2010 at 12:33 PM  

I didn't watch the entire game, but my favorite commercial was the NFL spot that used Arcade Fire's "Wake Up" intro. Such a cool song, one that I thought would make good walk-up music for a baseball player or be used when a football team is running from a tunnel. Good choice, NFL.

-- Tom

By Blogger Press-Gazette blogger, At February 8, 2010 at 5:39 PM  

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